Acquiring strategies and key phrases for professional negotiation in English is crucial regardless of your career path or the industry you navigate. You could be heading up a sales team of a large corporation or flying solo as a solopreneur, getting to grips with the language of negotiation must be a top priority. Native speakers and English learners must understand the terminology and process while assimilating strategies and key phrases.
In today’s hyper-competitive business landscape, a lack of negotiation skills and language can scupper deals and ultimately break a business. Language barriers lead to miscommunication and misunderstandings, making it nigh impossible to reach satisfactory outcomes. The onus is on participants to master the art of negotiation. For non-native speakers, the obvious solution lies in learning the terminology and appropriate phrases, so when at the heart of a negotiation process, you can get the deal over the line.
This article examines all aspects of professional negotiation in English while providing research insights on just why this element of business English reigns supreme. Plus, you obtain vocabulary, phrases, and strategies to get you into a winning position.
Research on professional English negotiation is extensive. In Rogerson-Revell, P. (2007) “Using English for International Business: A European Case Study”, scientists found that non-native speakers struggle with idiomatic language, resulting in misunderstandings. The study recommends using clear language and avoiding jargon. Throughout the negotiations, it is also important to confirm time and again that both sides have the same understanding.
Focusing on language itself, the study by Firth, A. (1995) “The Discourse of Negotiation: Studies of Language in the Workplace” also recommends paraphrasing and repetition to foster an agreement.
Researchers examined the power of using silence as a negotiation tool, concluding that the effects depend on the cultural backdrop.
Word choice was also identified as a negotiation shifter, with words like “perhaps” softening but by the same token weakening positions.
Four focal points emerged from all related research projects:
Before introducing vocab and phrases for successful negotiations, let’s explore some strategies and styles.
What strategies you employ depends on your position within the company, your management’s negotiation brief, and your personality. Most negotiators use a blend of approaches, tailoring them to each negotiation as it presents itself.
Let’s have a look at the best known:
Negotiation StrategiesFocuses on finding common ground and creating value for both parties. Aims for a solution where everyone feels they’ve gained something.
Views negotiation as a fixed pie, where one party’s gain is another’s loss. Often competitive and focuses on claiming as much value as possible.
Knowing your BATNA empowers you to walk away from a bad deal. It’s your fallback plan if negotiations fail.
Crucial for understanding the other party’s perspective, building trust, and identifying hidden interests.
Your negotiation style goes a long way in determining how discussions unfold. You have likely developed an approach unique to you, as has your counterpart. You both have to carve out a path to engage meaningfully if you want a satisfactory outcome for everyone.
Take a look at this quick overview of negotiating styles:
Self-awareness helps to scale your negotiation power, as do flexibility and empathy.
To master negotiation in English, you must do much more than simply understand the words. Only if you use the appropriate phrases at the right time to convey your intent and build rapport can you go on to achieve your objectives.
This comprehensive list of phrases guiding each negotiation stage helps you navigate discussions confidently and professionally.
Setting the scene and establishing a good rapport and tone lay the foundation for a successful outcome. The following phrases help you set a constructive stage.
The first step is for you to understand the position of your negotiation partners. Active listening without interruptions is a prerequisite, so don’t jump in with your newly learned negotiation phrases.
Here are some phrases to help you identify your counterpart’s needs and desired outcomes. These phrases are crucial because they build rapport and convey your desire to reach a mutually beneficial outcome.
Speaking clearly and concisely is essential when making proposals and offers. It’s impossible to make a satisfactory deal unless you plainly state what it is you are looking for. There is nothing worse than beating around the bush or fudging the details. Here are some phrases to set out your stall with clarity:
Now you are getting down to the nitty gritty, the meat of the negotiation. Again, clarity is a prerequisite alongside respect for your counterpart and quick thinking. Your bottom line is also central during this negotiation phase. Here are some phrases to help you react constructively and strategically.
Most deals require both parties to give a little and compromise. You must aim high yet concede where possible. Here are some phrases for asking for and conceding ground.
The best negotiators never lose their cool even during the most fractious negotiations. Here is how to keep calm and maintain a professional and problem-solving approach and tone:
Before closing the deal and signing on the dotted line, you must ensure both parties are on the same page. You do so by summarising what has been agreed, reiterating key points, and clarifying muddy aspects. Let’s see how:
It’s time to break open the prosecco and bring the discussions to a crystal clear conclusion.
When you integrate these phrases into your negotiation toolkit and apply them intelligently, you can communicate effectively, foster stronger relationships, and optimise your outcomes in your professional interactions.
The above negotiation skills can also be useful in all other settings, be that among friends or family.
If you are doing business and negotiating in English, language proficiency has to be one of your top priorities, seeing as it appears to be the difference between success and failure for many companies and individual professionals.
Learn the phrases, watch mock negotiations online, practice with your colleagues, and get comfortable going to battle.